A new route to the Finnish beverage market

juomat.shop connects European beverage suppliers and distance sellers with Finnish retailers and consumers, creating a new route to the Finnish market through local retail partners.

Our aim is to create an efficient route to market for international wholesalers, wineries, breweries, distilleries and other beverage suppliers that want to reach Finnish consumers without building their own Finnish retail operation.

The service is being developed in cooperation with Finnish retailers and international suppliers and is designed to combine local customer reach, international product selection and compliant cross-border sales.

What is juomat.shop?

juomat.shop is a retail and marketing platform that connects international beverage suppliers and distance sellers with Finnish retailers and consumers.

The platform enables participating Finnish retailers to offer their customers access to a significantly wider beverage selection without having to purchase or stock the international products themselves.

In the cross-border distance sales model, alcoholic beverages are sold directly to Finnish consumers by the European distance seller. The participating Finnish retailer acts as a local marketing and customer acquisition partner and is not the seller of the imported alcoholic beverages.

The platform can bring together:

• products offered by European distance sellers;
• Finnish retailers and their local customer networks;
• alcoholic and non-alcoholic beverages;
• beverage gifts and related products;
• online ordering and home delivery; and
• the JuomaInfo Product Delivery Point network for convenient local collection.

For international suppliers and distance sellers, this creates an opportunity to reach Finnish consumers through a nationwide network of local retail partners rather than having to build consumer awareness and a physical retail network in Finland from scratch.

How does the model work?

International suppliers and distance sellers can make an agreed selection of products available through the juomat.shop ecosystem..

Products can remain at the supplier's warehouse until they have been sold, meaning that a Finnish warehouse or inventory investment is not required.

In the cross-border distance sales model, the European seller sells the products directly to the Finnish consumer and arranges fulfilment from another EU country to Finland. The seller is responsible for the obligations applicable to its distance sales to Finland, including the relevant VAT, excise duties and other statutory requirements.

Participating Finnish retailers can market the international selection to their customers and receive an agreed commission from sales generated through their customer relationships.

Orders can be delivered directly to the consumer or, where available, to a JuomaInfo Product Delivery Point selected by the customer.

We work with suppliers and distance sellers to establish a practical commercial, technical and logistics model for entering the Finnish market.

Access to Finnish consumers

juomat.shop does not operate in isolation.

The platform is part of the wider ecosystem being developed by BlueBell Markets Ab Ltd, including JuomaInfo.fi, an independent Finnish beverage information and comparison service.

JuomaInfo helps consumers discover and compare beverages, prices, availability and different purchasing options.

Together, the services create a route from product discovery to purchase:

Product visibility → consumer discovery → local retail partners → European distance seller → delivery or local collection

Our marketing model also includes affiliate and digital marketing channels designed to generate measurable consumer traffic and sales.

JuomaInfo Product Delivery Points

A central part of the model is the JuomaInfo Product Delivery Point network.

Consumers can select participating locations – including familiar local grocery stores – as collection points for eligible orders.

The Product Delivery Point receives the shipment for collection and handles its release to the customer in accordance with the applicable requirements. Acting as a Product Delivery Point does not make the Finnish retailer the seller of the alcoholic beverages.

This provides international sellers with something that a conventional foreign online shop cannot easily build on its own: a local physical connection to Finnish consumers through participating retailers across Finland.

Home delivery can also be offered where available.

Delivery and collection options depend on the seller, products, customer location and applicable regulatory requirements.

Flexible cooperation models

There is no requirement for every international partner to use exactly the same commercial structure.

Depending on your capabilities and objectives, cooperation may include:

Cross-border distance sales
Your products are sold directly to Finnish consumers from another EU country, while juomat.shop and its Finnish retail partners support local visibility and customer acquisition.

Dropshipping / direct fulfilment
Products remain in your warehouse and are dispatched after a customer order has been received.

White-label cooperation
Your assortment and fulfilment capabilities can be integrated into a consumer-facing retail solution operated under another brand.

Market entry under your own brand
If you prefer to enter Finland using your existing online store and brand, BlueBell Markets / DrinkData can also assist with market entry, compliance, product data, local visibility and consumer acquisition.

More than a single online shop

Our objective is not simply to build another beverage webshop.

We are building an infrastructure that connects:

European sellers + Finnish retailers + consumer acquisition + product comparison + home delivery + local Product Delivery Points

For international suppliers, the value of the model increases as additional Finnish retailers and Product Delivery Points join the network.

This means that one commercial and technical integration can potentially provide access to a much broader Finnish consumer market.

Who can work with us?

We are interested in cooperation with:

• beverage wholesalers and distributors;
• wineries and winery groups;
• breweries and distilleries;
• producers and brand owners;
• gourmet and beverage gift suppliers; and
• suppliers with broad multi-brand portfolios.

We are particularly interested in partners that can provide competitive wholesale pricing, reliable product data, scalable order fulfilment and a broad or distinctive product selection.

Existing capability to fulfil cross-border orders within the EU is an advantage.

Interested in the Finnish market?

If you are a wholesaler, producer, winery, brewery, distillery or beverage brand interested in expanding into Finland, we would be pleased to discuss how your products could be integrated into juomat.shop.

You do not need to have an existing Finnish organisation or warehouse.

Send us information about your company, product portfolio, wholesale pricing and current fulfilment capabilities, and we can evaluate the most suitable cooperation model.

Contact us

BlueBell Markets Ab Ltd / DrinkData
International B2B services and market-entry solutions

JuomaInfo.fi
Consumer information, comparison and customer acquisition

juomat.shop
Finnish retail and international product integration